RIAA on Twitter

Music Notes Blog

More Evidence That Music Drives Social Media

June 25, 2012

“Music is a centrifugal force of commerce and culture,” RIAA Chairman and CEO Cary Sherman said recently during a presentation before the Personal Democracy Forum. During that presentation, Cary noted, by way of examples, how 7 of the top 10 most followed Twitter users were musicians and that 5 of the 6 most watched YouTube videos of all time are professional music videos. The Wall Street Journal further expanded on this idea in a May 28th story “Why Social Networks Need Musicians.” Today we see even more evidence courtesy of the research firm Nielsen. The company reported that during the month of May – the first month that Nielsen has publicly reported streaming data on thousands of YouTube partners – the top two partner channels on YouTube, representing more than 865 million streams, were both music channels. Yet another barometer and indicator that music is a primary currency of both our culture and commerce.

Jonathan Lamy, EVP, Communications, RIAA