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RIAA Pairs up with NMHA to Raise Mental Health Awareness

Partnership With mpower Campaign Underscores Power Of Music In Fighting the Stigma of Mental Illness

Washington, DC – In an effort to raise awareness of the positive role music often plays in addressing mental health issues, the Recording Industry Association of America (RIAA) today announces a new alliance with mpower, a youth awareness program of the National Mental Health Association (NMHA). The RIAA will support the efforts of NMHA as they prepare to launch mpower in the coming months.

Mpower: musicians for mental health, works with artists and leaders in the music industry to reach out to youth about mental health and substance abuse issues. Mpower intends to utilize public service announcements, concert tie-ins, special events, Web-based outreach, and educational forums in the program.

“RIAA and NMHA are committed to raising awareness about the ways in which music can be used to educate the public about mental health,” said Hilary Rosen, Chairman and CEO of the RIAA. “We are very excited about the possibilities this alliance will bring.”

“With mpower, NMHA seeks to use the power of music to cut through the stigma that surrounds mental health issues and to encourage youth to seek help for themselves or a friend when necessary, said Michael M. Faenza, NMHA President & CEO. “We look forward to working with RIAA to address one of the most significant health issues affecting youth today.”

Similarly, the RIAA’s Parental Advisory Program encourages dialogue about difficult issues.

“At the very heart of our Parental Advisory Labeling Program is the idea of allowing creative expression to thrive while telling parents that an artists’ lyrics may be explicit, and encourages caregivers to talk with their kids about the lyrics they hear,” said Rosen.

The Recording Industry Association of America is the trade group that represents the U.S. recording industry. Its mission is to foster a business and legal climate that supports and promotes our members' creative and financial vitality. Its members are the record companies that comprise the most vibrant national music industry in the world. RIAA members create, manufacture and/or distribute approximately 90% of all legitimate sound recordings produced and sold in the United States.

The National Mental Health Association is the country’s oldest and largest nonprofit organization addressing all aspects of mental health and mental illness. NMHA works to improve the mental health of all Americans through advocacy, education, research and service. For more information, visit www.nmha.org/mpower or call NMHA at 703-797-4306.

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The Recording Industry Association of America (RIAA) is the trade organization that supports and promotes the creative and financial vitality of the major music companies. Its members comprise the most vibrant record industry in the world. RIAA® members create, manufacture and/or distribute approximately 85% of all legitimate recorded music produced and sold in the United States.

In support of this mission, the RIAA works to protect the intellectual property and First Amendment rights of artists and music labels; conduct consumer, industry and technical research; and monitor and review state and federal laws, regulations and policies. The RIAA® also certifies Gold®, Platinum®, Multi-Platinum™ and Diamond sales awards as well as Los Premios De Oro y Platino™, an award celebrating Latin music sales.

Contact:
Jonathan Lamy
Cara Duckworth
Liz Kennedy
202/775-0101