Miami, FL - The Recording Industry Association of America, the trade group representing U.S. records labels, today announced the launch of “Los Premios de Oro y Platino,” a new Latin award program to honor top-selling Spanish language recordings. The announcement was made during a press event at the Raleigh Hotel in Miami Beach. The program is unprecedented as it marks the only genre specific award the RIAA has established.
“This awards program is a true measure of success for these artists,” said Hilary Rosen, RIAA President and CEO. “I’m honored to celebrate their achievements by recognizing them with these awards.”
Los Premios De Oro y Platino Awards program is based on album or single certifications, which are determined by U.S. manufacturers’ shipments to retailers, net after returns. The criteria for certifications is as follows: 100,000 units for a Disco De Oro award; 200,000 units for a Disco De Platino award and 400,000 units or more for a Multi-Platino award. To be eligible for this award, sound recordings must contain more than 50% Spanish language content.
“The RIAA felt it was important to have a program like this in place because there are many talented artists in the U.S. Latin market that don’t get the recognition they deserve for what are truly impressive sales levels,” added Rosen. Many of the success stories over the past year, such as Ricky Martin, Enrique Iglesias and Santana, have been about Latin-influenced artists who have had at least one charted English language single to drive sales. However, most Latin music purchases are made by Spanish speaking customers, a population base of just 11% of the total U.S. population, which makes the potential market for their music extremely limited.
The RIAA is receiving a tremendous amount of support from its Latin members. “The development of a new award program is evidence that the U.S. Latin market has matured and grown to become a contributing force in the recording industry, which the RIAA has recognized,” said Jorge Pino, Senior Vice President and General Manager, Sony Latin.
Attending the event and receiving the first Disco De Oro, Disco De Platino, and Disco Multi-Platino awards were several well-known and up and coming artists including Gisselle (BMG U.S. Latin), Frankie Negron (WEA Latina), A.B. Quintanilla and Los Kumbia Kings (EMI Latin), Jaci Velasquez, Jose Luis Rodriguez, Charlie Zaa, Victor Manuelle, Jerry Rivera, and Grupo Mania (Sony Discos), Luis Fonsi (Universal Latino) and Los Hermanos Rosario (Karen).
Joining Ricardo Dopico, RIAA’s Director of Latin Music, to recognize and congratulate the recording artists in attendance were the chief executives and presidents from major Latin music labels, including: Guillermo de la Paz, Manager of Promotions and Media Relations, EMI Latin; Fidel Hernandez, General Manager, Karen Publishing Company; Oscar Llord, President, Sony Discos; Carlos Sanchez, President Universal Music Latino; Francisco Villanueva, Managing Director, BMG U.S. Latin; and George Zamora, President, WEA Latina.
The Recording Industry Association of America (RIAA) is the trade organization that supports and promotes the creative and financial vitality of the major music companies. Its members comprise the most vibrant record industry in the world. RIAA® members create, manufacture and/or distribute approximately 85% of all legitimate recorded music produced and sold in the United States.
In support of this mission, the RIAA works to protect the intellectual property and First Amendment rights of artists and music labels; conduct consumer, industry and technical research; and monitor and review state and federal laws, regulations and policies. The RIAA® also certifies Gold®, Platinum®, Multi-Platinum™ and Diamond sales awards as well as Los Premios De Oro y Platino™, an award celebrating Latin music sales.
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