May 21, 2020 | CEO's Corner
Big Tech Platforms Can Do Better, Address Copyright Problems Identified by New Government Study
Washington, D.C. (May 21, 2020) – The American Association of Independent Music (A2IM), the Music Artists Coalition (MAC), the National Music Publishers Association (NMPA), the Recording Industry Association of America (RIAA), the Songwriters of North America (SONA) and SoundExchange today issued the following statement in response to the release of the U.S. Copyright Office’s report on Section 512 of the Digital Millennium Copyright Act (DMCA).
“Platform accountability is achievable and mutually beneficial for fans, music creators and digital distribution partners alike. As this report makes clear, the current system is broken – especially when it comes to so-called ‘user-upload platforms’. To succeed, platforms must be made accountable participants in the music ecosystem.
“But the good news is that many of these issues can be addressed by the big technology platforms who exploit music, including by applying already widely available technologies. Here are three things these platforms could do right now to begin to address the issues identified in the report:
- “Ensure that ‘take down’ means ‘stay down.’ User-upload platforms should put an end to the ‘whack-a-mole’ era by implementing meaningful, robust processes to ensure that once infringing content is taken down, the same infringing content does not immediately re-appear on the same service. To be an effective remedy, ‘take down’ must mean ‘stay down’.
- “Thwart Stream-Ripping Services. Industrial-scale piracy has not disappeared. Instead, fueled by technological change, it has morphed to new forms like ‘stream-ripping.’ On-demand video streaming services can prevent stream-ripping services from circumventing their protective systems by ensuring that their technological protection measures stay ahead of the stream-ripping services, and by aggressively monitoring when and how their technical protections are being breached. Furthermore, search engines should make every effort not to link to such services.
- “Permit Copyright Owners to Monitor Infringement of Their Own Works. Social media platforms should provide tools that allow copyright owners – regardless of their size – to monitor infringement of their own works and establish automated and scalable notice and takedown systems like many other user-upload platforms already have.”
The Section 512 Study was initiated by the Copyright Office in 2015 to evaluate the impact and effectiveness of the safe harbor provisions contained in Section 512 of title 17, United States Code. Further information about the study is available at the Copyright Office’s website.
Statement from Mitch Glazier, Chairman and CEO, Recording Industry Association of America (RIAA):
“Technology companies have shown they can solve some of the world’s most difficult technical problems – legal, financial, or otherwise. Improved anti-piracy work is in everyone’s best interest and the RIAA and our members stand ready to work with the platforms to get it done.
“We expect that Congress will closely review both the Copyright Office report and the steps taken by the platforms to fix the issues it has identified. The RIAA stands ready to support that process.”
Richard Burgess, President and CEO, American Association of Independent Music (A2IM):
“Recorded music industry revenues are still artificially suppressed, twenty years after the digital disruption. There is no lack of demand. Music listeners and listening are at an all-time high while revenues hover around fifty percent of what they were in the year 2000 (by adjusted dollars).
“Common sense fixes would narrow the gap, especially for independent artists and labels that lack the means to adequately protect their intellectual property when they are up against internet platform behemoths that are literally the richest companies on earth. A2IM is eager to engage in the important steps that should follow the release of this report.”
Irving Azoff, Board Member, Music Artists Coalition (MAC):
“The Copyright Office’s report validates what every working musician knows: the music copyright system is broken and must be fixed. The interpretation of the DMCA by big tech strips music creators of the rights granted to them by the Constitution. Technology companies fight vigorously to protect their intellectual property but trample on copyright. The time has come for big tech to pay attention, read this report, and work with us to fix the system, rather than hiding behind an antiquated law that harms our working musicians, songwriters, producers and recording artists.”
David Israelite, President and CEO, National Music Publishers Association (NMPA):
“The changes necessary to prevent large-scale, systematic piracy are simple and achievable. This report outlines where the system is failing, and we hope that it underscores the need for tech companies to do more about the theft they know they are enabling. Music has value, and as long as it is willfully not protected, songwriters, artists and musicians will suffer. This study supports the fact that social media platforms and search engines can and should do better.”
Michelle Lewis, Executive Director, Songwriters of North America (SONA):
“The DMCA takedown system is the opposite of the way copyright is supposed to work, which is to get permission first. It is particularly unfair to songwriters and other individual creators, who lack the resources to track infringements in the ocean of the Internet. Even when a takedown notice is sent, the material can pop right back up again on the very same platform. If we have to live with the DMCA system, it needs to be takedown, staydown. If there are better tools available to filter out repostings, all creators should have the opportunity to use those tools, not just bigger players. Songwriters should be spending their time writing songs, not sending takedown notices.”
Michael Huppe, President and CEO, SoundExchange:
“It comes as no surprise to music creators that the 22-year old DMCA provisions meant to protect their work online have not aged well. The realities of today’s digital economy bear little resemblance to the technology anticipated when the DMCA became law.”
“As this study shows, today’s creators are forced to spend immense (and sometimes impossible) efforts trying to protect their rights. This is fixable, but it requires the cooperation of Big Tech companies that allow their platforms to trample the rights of creators while hiding behind the DMCA. The system can work better, and we all deserve a higher standard.”
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K. Kim Atterbury (RIAA), firstname.lastname@example.org
Kristen Foster (MAC), email@example.com
Charlotte Sellmyer (NMPA), firstname.lastname@example.org
Sarah Robertson (SONA), email@example.com
Sam Harper (SoundExchange), firstname.lastname@example.org