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Senate & House Reintroduce Bill to Combate AI Deepfakes

Creative Communities, AI Developers, Child Safety Groups, Labor Unions, Conservatives & Free Speech Advocates Align on Landmark Protections for Individuals While Enabling Innovation

The Recording Industry Association of America® (RIAA) applauds bicameral momentum from Democrats and Republicans for the NO FAKES Act (“Nurture Originals, Foster Art, and Keep Entertainment Safe Act of 2026”) as burgeoning cross-sector support and Members of Congress rapidly move toward consensus on protecting Americans’ voice and likeness against deepfakes in the age of AI. Through sustained leadership and broad consultation, Senators Marsha Blackburn (R-TN), Chris Coons (D-DE), Thom Tillis (R-NC) and Amy Klobuchar (D-MN) alongside US Representatives María Elvira Salazar (R-FL-27), Madeleine Dean (D-PA-4), Nathaniel Moran (R-TX-1), Becca Balint (D-VT-At Large) and Laurel Lee (R-FL-15) and their bipartisan cosponsors today reintroduced the landmark legislation.

Designed to protect American workers and intellectual property while also enabling technological innovation, the updated NO FAKES Act is endorsed by a notable coalition spanning the creative communities, child safety groups, labor unions, conservatives, free speech advocates and the AI industry from OpenAI, Google/YouTube and IBM to Getty and Spotify.

RIAA Chairman & CEO Mitch Glazier said, “RIAA proudly endorses the NO FAKES Act of 2026, a widely supported consensus bill developed through a bipartisan, bicameral process and championed by American AI developers, the creative community, child safety groups, conservative groups, labor unions, and free speech advocates. Polling confirms that 92% of Americans are concerned about the impact of AI deepfakes on our neighbors and culture and reveals near total support for a Federal law that protects voice and likeness. NO FAKES provides those important protections while securing freedom of expression, reducing litigation and achieving the full promise of American AI technology. We applaud the efforts of Senators Coons and Blackburn alongside Representatives Salazar and Dean, along with their bipartisan colleagues, on crafting this legislation that has also been recommended by the White House’s National AI Framework. This is an example of communities coming together to solve an important issue, and we are closer than ever to NO FAKES becoming the law of the land this year.”

The NO FAKES Act will:

• Give every American a right protecting their voice & likeness from invasive AI deepfakes & voice clones – not just celebrities and other prominent figures
• Expressly protect First Amendment uses such as for news reporting and satire
• Reduce litigation by allowing UGC platforms to avoid liability when promptly removing unauthorized deepfakes
• Institute a new counter-notice process when content is improperly removed to support free speech
• Protect education and research for libraries and related institutions
• Clarify notice and takedown obligations for eligible online services

This thoughtful approach safeguards any individual exploited by deepfakes while still allowing for American AI companies to compete globally. The NO FAKES Act aims to protect America’s most valuable asset – the voices and likenesses of its people.

“Sony Music is proud to support the No FAKES Act to promote the ethical use of AI and give artists more control over their identity and creative expression. Thank you to Senators Coons and Blackburn and Reps. Salazar and Dean, along with the other cosponsors, for continuing to champion this bipartisan legislation. There is growing support for enacting meaningful protections against the unauthorized use of an artist’s voice and image, and we look forward to working with Congress towards passage of this legislation allowing AI innovation and creativity to flourish.”
Sony Music

“I applaud Senators Blackburn and Coons and Representatives Salazar and Dean for their commitment and leadership in addressing the urgent need to establish guardrails to prevent unauthorized, AI-generated deepfakes. As a bridge between the tech and creative industries, the NO FAKES Act enables a new wave of technological breakthroughs while protecting human expression and artistry. We look forward to working with Members of the US Senate and House to pass the Bill this year.”
Robert Kyncl, Warner Music Group CEO

“Universal Music Group applauds the reintroduction of the NO FAKES Act – landmark, bipartisan, bicameral legislation to address ‘deepfakes’ and other threats to individuals’ rights to control their own voice and visual likeness. At once, this legislation secures First Amendment protections and takes a critical step to ensure all Americans can protect and control their own persona. We are grateful to the bill’s sponsors for their thoughtful leadership on this important issue.”
Universal Music Group

Mitch concluded, “Every individual should have autonomy over these fundamental personal qualities, and the NO FAKES Act is the first step – it’s your voice on the line. Reach out to your Representatives to keep this essential legislation moving this Congress.”

Congressional offices can be reached here.