Facts & Research

The Music Consumer Profile serves as a resource for data about music consumers. These profiles provide data on a wide variety of music fans, including their ages, backgrounds, preferred listening method and favorite music genres.

Looking back over the past 10 years, from when the iPod was still a new device for consumers, the speed of innovation has been dizzying. In that decade we have seen the entry of iTunes, YouTube and Spotify—not to mention the arrival of Twitter, smartphones and mass broadband. The music industry in the UK has embraced all of these changes, which has helped drive impressive growth in both revenues and the diversity of services in the market.