Facts & Research

2017 was the year that Latin music filled our playlists and dominated the airwaves like never before.  Revenues from Latin music in the United States grew 37% to $243 million. More than any other genre, the growth in streaming is powering Latin music’s resurgence, accounting for 84% of Latin music revenues, while paid subscription streams now comprise nearly half of total Latin streaming revenues. But not all streaming is created equal: with lower payouts to music creators, on-demand ad-supported streams represent a higher percentage of Latin music than the overall U.S. music market, further exposing the industry’s value gap.

Source: Recording Industry Association of America

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