April 30, 2020 | RIAA News
Rolling Stone: Latin Music Is Growing Faster Than Overall U.S. Music Market
By Ethan Millman
Josh Friedlander, senior vice president of research and economics at RIAA, says that even putting aside Latin’s notably higher ad-supported streaming revenue — which he calls an outlier to most streaming trends — the genre’s statistics give hints of how the rest of the music market will shift in streaming habits.
“Because Latin over-indexes so much on streaming, it’s really a leading indicator for the market in terms of where things are going,” Friedlander tells Rolling Stone. “All the trends that we’re seeing in Latin are ahead of where they are in the market.”
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